start conversations and
elevate culture
Passionate about moving society WITH new ideas.
There is an art and a nuance TO CREATE WORK THAT CONNECTS WITH AUDIENCE.
Although The Arts ( especially the Ballet) will naturally skew more toward a female audience, my book, Blind Spots: How to Uncover and Attract the Fastest Emerging Economy, explores methods for finding the way in to appeal to new audiences, that businesses frequently miss.
Through my work as an author and thought leader, I have helped organisations recognise the importance of a gender-intelligent approach— understanding and engaging with diverse audiences in a way that drives both cultural relevance and commercial success.
As The Australian Ballet looks to expand its reach and deepen engagement, my expertise in identifying and addressing audience blind spots can bring real value.
The Arts, like business, thrive on connection, and by adopting inclusive strategies, the Ballet can strengthen its appeal to both existing and new audiences.
My work has always been about challenging the status quo and uncovering fresh opportunities for engagement—qualities that align perfectly with the Ballet’s ambition to shape Australia’s cultural future.
“Just as the Inuit are said to have 50-plus words to describe different types of snow, where we see only one,
Bec Brideson can identify a myriad ways we can better communicate with women, many of which the average senior executive has never even thought about, let alone addressed.
Bec doesn’t just understand women. She has articulated a precise path for how businesses can see them, resonate with them, communicate with them and then do business with them.”
