THIS IS HOW YOU WILL BENEFIT FROM MY EXPERIENCE:

Strengthening Audience Connection – with compelling narratives and brand strategies that resonate, to connect deeply with audiences locally and globally.

Deliver Impactful Campaigns – We will launch campaigns that align with strategic goals and deliver measurable results. With 20+ years of experience across global brands like McDonald’s, Qantas, Puma, and Virgin Airlines I bring experience and know-how.

Expand Audience Engagement – We will create innovative brand and content to grow, nurture and retain audience numbers.

Leading with Vision & Collaboration – Creating stronger creative teams, strategic collaborations, and executing visions that land with the hearts and minds of Australians.

Creative excellence – Whether through photo shoots, video production, or digital storytelling, every content piece will align with brand philosophy and commercial goals.

Maximising Stakeholder Engagement – Clever relationship building with stakeholders, aligning teams, agencies, and sponsors for cohesive and high-impact strategies.

Amplifying Brand Presence – With experience as a published author and keynote speaker I know how to elevate a brand’s voice, ensuring it leads conversations in arts, culture, and innovation.

Driving Bold Innovation – We will challenge conventional norms and push creative boundaries, ensuring The Australian Ballet remains a cultural leader at the forefront of creativity.

Delivering Results - My career is built on audience growth, impactful campaigns, and business success—delivering on time, on budget, and beyond expectations.