In 2019, I launched the "Women With Agency" campaign at the Cannes Lions International Festival of Creativity. This initiative aimed to spotlight the underrepresentation of women in advertising agencies and advocate for greater female leadership within the industry.

Actions:
• Insights. UN women had published a research paper where they found that women-owned business receives just 1% of the available procurement dollars globally. Coupled with the fact that female-founders only receive 2% of investment dollars I launched an awareness campaign to share these statistics.
• Developed and executed comms including Video for social and PR.
• Assembled a team of women who donated their time and effort to find footage, edit video and write an original score for the soundtrack which went on to short-listed for a music award at the APRA AMCOS.

Campaign Highlights:

• Cannes Lions Launch: The campaign's debut at Cannes Lions, one of the most prestigious events in the advertising world, underscored its significance and urgency and emphasised the need for agencies to recognise and harness the economic power of the female market.

• Global Media Coverage: The "Women With Agency" campaign garnered international media attention, with coverage in prominent industry publications and platforms. The campaign's message resonated globally, sparking discussions about gender diversity in advertising.

Impact and Reception:

• Local Industry Dialogue: The campaign ignited conversations about the importance of gender diversity in creative leadership roles. It challenged agencies to introspect and address the gender disparities within their organisations.

• Empowerment and Advocacy: By highlighting the contributions and potential of women in advertising, the campaign encouraged agencies and industry bodies to foster inclusive environments and implement new policies. I used this work to assist Shequal develop their various initiatives which are in industry today.